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Case Study Analysis Jewelry Brand: Growth in GMV and Revenue Over 3 Months
Case Study Analysis Jewelry Brand: Growth in GMV and Revenue Over 3 Months This jewelry brand started with no prior TikTok sales and has shown steady and impressive growth over three months. Here’s a breakdown of the key metrics:
This jewelry brand started with no prior TikTok sales and has shown steady and impressive growth over three months. Here’s a breakdown of the key metrics:
GMV (Gross Merchandise Value) Growth
Month 1 (September): £371.84
Month 2 (October): £581.46 (56% increase from Month 1 )
Month 3 (November): £1,477.60 (154% increase from Month 2)
GMV (Gross Merchandise Value) Growth
Month 1 (September): £371.84
Month 2 (October): £581.46 (56% increase from Month 1 )
Month 3 (November): £1,477.60 (154% increase from Month 2)
In just three months, GMV has grown by 297%, indicating a rapid increase in sales volume and demand.
Revenue growth follows a similar trend, showing a steady rise in profitability. The highest jump occurred in Month 3, suggesting that the brand has found a scalable and profitable sales strategy.
Gross revenue has tripled over three months, reinforcing that the brand’s pricing and conversion strategies are working effectively.
In just three months, GMV has grown by 297%, indicating a rapid increase in sales volume and demand.
Revenue growth follows a similar trend, showing a steady rise in profitability. The highest jump occurred in Month 3, suggesting that the brand has found a scalable and profitable sales strategy.
Gross revenue has tripled over three months, reinforcing that the brand’s pricing and conversion strategies are working effectively.
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